We build and grow
audiences

INBO builds, operates and grows newsletters, owned media and acquisition systems for our own portfolio and for businesses.

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We work across a full system:

Audience

Content

Distribution

Acquisition

Conversion

Growth

Explore what we build

Today, our work spans 12+ newsletter properties
and more than 1M subscribers managed
across owned and client audiences.

Built and operated by INBO

This is the kind of infrastructure we build

Across our own portfolio and client publications, we work with audiences across different interests, industries and markets.

12+ Newsletter properties, 1M+ Subscribers managed, Audience Growth, End-to-end operations

We don't just advise businesses on how these systems should work.

It is infrastructure we operate every day.

From attention to distribution

More Than Reach.

Businesses already invest in getting noticed.

Paid media Search Social Content Partnerships Events PR

But most of that attention disappears
once the campaign, post or event is over.

Building an audience changes that.

It gives your business a direct way to stay connected with the people it has already worked to reach.

Reach

Bring the right people into your world.

Retain

Give them a reason to stay connected.

Distribute

Share ideas, launches, products, research and content directly.

Learn

See what your audience reads, clicks, responds to and cares about.

Grow

Use those signals to improve acquisition, content, conversion and future campaigns.

Over time, this becomes more than a mailing list. It becomes a distribution asset your business can keep building on.

Work with INBO

Build the Growth System.
Build the Audience Around It.

Build a stronger system for reaching the right people and turning attention into business outcomes.

We work across:

Paid Acquisition, Content, Conversion, Audience Strategy, Creative, Landing Pages, Measurement

From finding the right audience to understanding what ultimately creates business value.

What Could This Look Like for Your Business?

You may already have expertize people would follow.

01 A market you want to stay closer to, 02 Research content or ideas worth reaching more people, 03 Buyers who take months to reach a decision, 04 A category you want your company known for, 05 Audiences your channels reach but you can't keep

INBO can help identify what audience, distribution or growth system is worth building around your business — and how to grow it.

Book a Conversation

Tell us what you're building, who you're trying to reach and where you want to grow.